If you have not installed Google Analytics on your blog, get prepared to meet up with your new best companion. In this post, I am going to help you to register on a Google Analytics account, place the tracking code on your blog, after that give you some essential insight about what type of information you will discover when you have Google Analytics up & running.
How Do I Get Started with Google Analytics ?
The initial step is to go to Google Analytics. When you go to the Google Analytics main page, in the upper right corner you can see two options, register a new Google account or log in with your current account. If you already have a Google account registered, you can log in with that information and put it in your first Google Analytics account.
Once logged in, go after these steps:
- Click the Admin button, then click the +New Account button. The Accounts Administration page comes into view.
- Type in your website name, URL, select a group and choose your time zone.
- Click on Get Tracking ID button.
On the next page, you will locate your Google Analytics tracking code. There are some options obtainable if you want to use the code for sub-domains or more than a few domains at the same time, but in general you can just keep all options the way they are and roll down to the tracking code. This post deals exclusively with the fundamental set up of Google Analytics.
How Do I Install the Google Analytics Tracking Code?
A normal Google Analytics tracking code will look something like this:
var _gaq = _gaq || ;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’); s.parentNode.insertBefore(ga, s);
For Google Analytics to work you require to install this code on your blog. If you utilize WordPress.org as your blogging platform, you can simply do this in one of the subsequent ways
- Use a plugin
- Choose a theme that makes it easy.
- Do it yourself.
- Be aware of the truth that if you create changes to the header.php and later update your theme routinely in WordPress, the theme will overwrite the existing header.php file with a new one.
What Data Should I Pay Attention to on Google Analytics?
If you call the Audience option in the Google Analytics list of options you will normally be obtainable with information from the last 30 days (excluding today).
- Visits: Visits are the entire number of times people have visited your page. If a similar person visits your page two times, this will show up as 2 visits.
- Unique Visitors: The number of unique people who have visited your page. If a similar person visits your page on two dissimilar occasions it will calculate as 1 unique visitor, not 2.
- Page views: This tells you how numerous times individual pages and articles have been viewed. If one customer visits your front page and reads 3 articles, this will count up as four page views.
- Pages/Visits: When somebody visits your website or blog, how many dissimilar articles or pages do they look at on average? If everyone visits your homepage, but never read anything as well the average will be 1.
- Avg. Visit Duration: This statistic tells you how much time a visitor usually spends on your site. The longer, the healthier!
- Bounce Rate: You will want a small bounce rate because the bounce rate tells you how many people leave your page from the similar page they entered (meaning that they did not visit any other articles on your site).
- % New Visits: This tells you the proportion of new visitors coming to your page, and how many of your visitors are regulars. I estimate you desire more of both!
What Are the Other Google Analytics Functions?
- On the Audience front page you will hit upon information about the demographics of your visitors. Here you can get to identify more about their system languages and position in the world. Why write regarding social problems in the USA if all your visitors come from India?
- One more thing helpful to know about your visitors is whether they visit your site from a PC or from a mobile device. You can effortlessly uncover this as you go to Audience > Mobile > Overview.
- I forever take pleasure in the Traffic Sources section. Here I can find out how my visitors come to my blog. Did my visitors find me on Google or have they come to my site through links elsewhere? On the Traffic source front page, you can see the most admired keywords through which people have discovered your blog and you can simply find out if the visitor came from Google or some other search engine. On the Traffic Sources front page, you can also find data about referral traffic and see what sites have sent their visitors to your page and what are the majority popular arrival pages for visitors coming your way.
- As you visit the Content part of Google Analytics you will get information about the most admired content on your site. If you go a bit deeper and visit Content > Site Content you will come across more information about the diverse landing pages, number of unique visitors to the different articles, and the most well-liked exit pages on your site.
- In the Conversions part, you can create goals and Google Analytics will assist you to find out whether you reach your goals or not. You might not require it in the start, but as your blog and your business start to develop this can be an actually cooperative section.
Google Analytics is an excellent tool which will assist you as a blogger and webmaster. Though, be warned! Google Analytics is addictive and it is simple to sit and timepiece real-time events as an alternative to creating new and overwhelming content.